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Cookie Policy

Understanding Our Data Usage Practices

Last Updated: March 15, 2025

Overview of Our Tracking Technologies

At Tuvyna, we believe in complete transparency about how we collect and use information on our platform. This comprehensive policy explains the various tracking technologies we employ on tuvyna.com to enhance your experience with our asset allocation strategies and financial tools.

We use sophisticated tracking mechanisms that help us understand user behavior, improve our services, and deliver personalized content that matches your financial planning needs. Our tracking systems work together to create a seamless experience while respecting your privacy preferences.

What Are Tracking Technologies?

Tracking technologies are digital tools that allow websites to remember information about your visits. They help us recognize returning users, remember your preferences, and analyze how our platform is being used to make continuous improvements.

Types of Tracking We Use

Essential Tracking

These are absolutely necessary for our website to function properly. They enable basic features like secure login, form submissions, and navigation between pages. Without these, you wouldn't be able to access your account or use our asset allocation tools effectively.

Functional Enhancement

These technologies remember your preferences and choices to make your experience more personalized. They store settings like your preferred language, currency display, and dashboard layout configurations that you've customized.

Performance Analytics

We collect anonymous data about how visitors interact with our website. This helps us understand which features are most valuable, identify areas for improvement, and optimize the performance of our financial planning tools.

Marketing Intelligence

These systems help us show you relevant content and measure the effectiveness of our communications. They track which educational materials resonate with different user segments and help us improve our content strategy.

How Tracking Enhances Your Experience

Our tracking technologies work behind the scenes to create a more intuitive and valuable experience. When you return to Tuvyna, we can immediately present your personalized dashboard with your preferred asset allocation models and investment strategies.

  • Remembering your risk tolerance preferences for faster portfolio recommendations
  • Saving your progress through our educational modules and certification programs
  • Personalizing content recommendations based on your investment interests
  • Streamlining the login process for quicker access to your financial tools
  • Optimizing page loading speeds based on your device and connection
  • Providing relevant market insights that match your investment focus areas

For instance, if you frequently research Canadian equity markets, our system learns this preference and prioritizes relevant market analysis and allocation strategies in your feed. This isn't just convenient – it helps you make more informed financial decisions faster.

Data Retention and Storage Practices

We maintain different retention periods for various types of data, balancing your privacy with the need to provide consistent service quality. Our approach ensures that we keep information only as long as necessary to fulfill its intended purpose.

Data Type Retention Period Purpose
Session Data Until browser closes Maintain login state and temporary preferences
Preference Settings 2 years Remember your customized dashboard and tool configurations
Analytics Data 26 months Track usage patterns and improve platform performance
Marketing Insights 13 months Deliver relevant content and measure campaign effectiveness

Your Data, Your Control

You have the right to request deletion of your tracking data at any time. Simply contact our support team, and we'll remove your information from our systems within 30 days. Keep in mind that this may affect your personalized experience on our platform.

Managing Your Tracking Preferences

You have complete control over how our tracking technologies interact with your browser. Most modern browsers provide built-in tools to manage these preferences, and we respect whatever choices you make.

To modify your browser settings, look for "Privacy" or "Security" sections in your browser's settings menu. You can typically choose to block all tracking, allow only essential functions, or create custom rules for different types of websites.

  • Chrome users can access settings through the three-dot menu and navigate to Privacy and Security
  • Firefox provides tracking protection options in the Privacy & Security tab
  • Safari includes intelligent tracking prevention that you can customize in preferences
  • Edge offers tracking prevention with different levels of protection

Remember that blocking certain tracking technologies may limit some features of our platform. For example, without functional tracking, you'll need to reconfigure your dashboard preferences each time you visit.

Third-Party Integrations

We partner with trusted third-party services to enhance our platform's capabilities. These partnerships allow us to provide more comprehensive analytics, better security, and improved user experience while maintaining strict data protection standards.

Our third-party integrations include analytics providers who help us understand user behavior patterns, security services that protect against fraud, and content delivery networks that ensure fast loading times across Canada and internationally.

All third-party partners are required to comply with Canadian privacy laws and maintain the same high standards of data protection that we uphold. We regularly audit these relationships to ensure your information remains secure.

Updates and Changes

As technology evolves and we enhance our services, this policy may be updated to reflect new practices or regulatory requirements. We'll always notify you of significant changes through email or prominent notices on our platform.

Minor updates, such as clarifications or improved explanations, may be made without specific notification. We encourage you to review this policy periodically to stay informed about our current practices.

When substantial changes occur that affect how we collect or use your data, we'll provide at least 30 days' notice and, where required by law, seek your renewed consent for continued use of our tracking technologies.